Promotion -- beyond the Facebook invite How do you get people to come to your shows? Especially in a town with competing troupes and performers who are all inviting the same people to shows and fighting over venues? In addition to her work as a performer, Tapitha Kix is a former events editor and reporter with the Baltimore Sun. She'll teach you how to write a proper press release, work with the media and find other promotion resources beyond standard social media and how you can stand out. And in a business that doesn't often talk about money -- she'll break down how she works with venues and negotiates deals to maximize the amount of money you and your performers receive.